by Cameron | Jun 30, 2015 | social
What should you do if someone with 11,000 followers, who isn’t even a customer, complains loudly about you on Twitter? You’ve probably got three options: 1. Ignore them and hope they will go away and no-one was reading Twitter at the time. 2. Give them a...
by Cameron | Jun 21, 2015 | bad marketing
This week’s example of bad marketing practices comes from OptinMonster.com and it’s an example of brand damage caused by bullshitting. Don’t tell me your highest revenue package is your “Most Popular”. I don’t believe you and...
by Cameron | Jun 18, 2015 | content marketing
CMI has a great post on how to calculate the ROI on your content marketing. In essence, it works like this: 1. Use Google Analytics to track the increase in organic visits to your site that result from your content marketing. 2. Use Google Keyword Planner Tool to find...
by Cameron | Jun 16, 2015 | content marketing, Testimonials
The folks at Heritage Finance called us a couple of weeks ago with an urgent request – write an advertorial! They had purchased some space in Australian Bus magazine at the last minute and needed to get some copy to them within 24 hours. I have found that the...
by Cameron | Jun 14, 2015 | design, marketing strategy
When someone lands on your website or opens your direct mail asset, you have about three seconds to capture their attention – we call it the 3SR (three second rule). But here’s the thing – how much can you read in three seconds? Not much at all. A...
