Brian Dunaway asks craft brewers to think about what a brand really means.

Please, for the love of God, tell me a good story. Let me know why I should like you. Long before I taste your beer.

Humans spent hundreds of thousands of years sitting around campfires in the dark, swatting mosquitos, sharing farts, and telling stories. We are wired for stories. We can’t help ourselves.

What’s the story your brand is telling?

Side note: Brian is a hipster creative director in San Diego. He’s also my brother-in-law.

Cameron Reilly of Motherlode (Marketing Consultants Brisbane).