This week’s example of bad marketing practices comes from OptinMonster.com and it’s an example of brand damage caused by bullshitting.
Don’t tell me your highest revenue package is your “Most Popular”. I don’t believe you and straight away we have brand damage. I suspect you posted that there to try to get me to purchase the top package and not because it’s actually your “most popular”. So where does that leave us? If I can’t trust you to be honest with me in your marketing, how can I trust you to build and support great software?