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The #1 Social Media Mistake

The #1 Social Media Mistake

This is a common problem I see businesses making all the time. They put time and energy into social media without really having a clear objective for why they are doing it. They’ll say “we’re putting out one Instagram post a day”. Great, I say....
Shot On iPhone

Shot On iPhone

I’m always talking to marketing clients about the need to condense the unique value proposition of their business down to “three words and a picture”, because that’s about all the time you have to communicate your message in a piece of...
Tell Me A Story.

Tell Me A Story.

Brian Dunaway asks craft brewers to think about what a brand really means. Please, for the love of God, tell me a good story. Let me know why I should like you. Long before I taste your beer. Humans spent hundreds of thousands of years sitting around campfires in the...