by Cameron | Jan 29, 2019 | digital marketing, internet marketing, marketing strategy
According to Ellen Pao (former CEO of Reddit, and investment partner at VC firm Kleiner Perkins) and others, a lot of internet stats we see reported are fake. It’s not just people making up stats – it’s that the stats themselves are often dodgy....
by Cameron | Oct 31, 2018 | bad marketing, great marketing ideas, marketing strategy
For some unknown reason, when inexperienced people start thinking about sales and marketing, they lapse into a weird kind of mental state. Instead of thinking about the activity as “the beginnings of a relationship”, they think of it as “my chance to...
by Cameron | Oct 10, 2018 | marketing strategy, social
This is a common problem I see businesses making all the time. They put time and energy into social media without really having a clear objective for why they are doing it. They’ll say “we’re putting out one Instagram post a day”. Great, I say....
by Cameron | Aug 23, 2018 | great marketing ideas, marketing strategy
I’m always talking to marketing clients about the need to condense the unique value proposition of their business down to “three words and a picture”, because that’s about all the time you have to communicate your message in a piece of...
by Cameron | Mar 26, 2018 | marketing strategy
One of our clients, Shandonvale Station, recently got some great coverage by Channel Nine. Author: Cameron Reilly of Motherlode (Marketing Consultants...
by Cameron | Mar 22, 2018 | marketing strategy
Brian Dunaway asks craft brewers to think about what a brand really means. Please, for the love of God, tell me a good story. Let me know why I should like you. Long before I taste your beer. Humans spent hundreds of thousands of years sitting around campfires in the...
