SEO & Digital
Marketing Is All About Clarity.The discipline of marketing it to reduce your message down to the bare essentials – what is it that you do for your customers that is better than your competitors?
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At least they are on Twitter. I was always taught *not* to criticise your competition. I guess the difference here is that everyone knows it's all in good fun. Who did it first? Burger King or Wendy's? If you have a friendly rivalry with one of your competitors, why...read more
For some unknown reason, when inexperienced people start thinking about sales and marketing, they lapse into a weird kind of mental state. Instead of thinking about the activity as "the beginnings of a relationship", they think of it as "my chance to tell this person...read more
Why do we feature images of monuments across our site? It's more than just aesthetics. It's a lesson and a reminder. How much marketing do you think Paris needs to do to get tourists to visit the Arc de Triomphe? How much does Rome need to do to get people to visit...read more