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Marketing Is All About Clarity.The discipline of marketing it to reduce your message down to the bare essentials – what is it that you do for your customers that is better than your competitors?
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According to Ellen Pao (former CEO of Reddit, and investment partner at VC firm Kleiner Perkins) and others, a lot of internet stats we see reported are fake. It's not just people making up stats - it's that the stats themselves are often dodgy. "Studies generally...read more
At least they are on Twitter. I was always taught *not* to criticise your competition. I guess the difference here is that everyone knows it's all in good fun. Who did it first? Burger King or Wendy's? If you have a friendly rivalry with one of your competitors, why...read more
For some unknown reason, when inexperienced people start thinking about sales and marketing, they lapse into a weird kind of mental state. Instead of thinking about the activity as "the beginnings of a relationship", they think of it as "my chance to tell this person...read more